Do It To It

Album: Unappreciated (2006)
Charted: 30 12
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Songfacts®:

  • Cherish is an R&B vocal group from Atlanta, Georgia founded by Farrah, Neosha, Felisha and Fallon King (Felisha and Fallon are twins). Farrah and Neosha left the group in 2009, leaving them as a duo. This crunk track is their biggest hit.
  • The song features Sean P of the Southern hip-hop duo Youngbloodz. Like Cherish, Sean P hails from Atlanta and the five are proud to represent their hometown.

    No need to ask where I'm from, you already know
    I represent the "A" from my head to my toes
  • The Jazze-Pha-founded label Sho'nuff Records released the song as Cherish's lead single from Unappreciated. The group's debut album, it debuted at #5 on the Billboard 200 and was certified Platinum by the RIAA for shipping one million units to stores.
  • Don Vito produced the track. Critics compared his production to the tracks Jazze Pha produced for Ciara's Goodies album, including the hit single "1, 2 Step."
  • The song features on the soundtrack of the 2006 American coming-of-age comedy-drama film, ATL.
  • Orlando-based DJ and producer Acraze released a rework on August 20, 2021. Credited to "Acraze featuring Cherish," it features a sample of Cherish's vocals laid over his sultry house production. His version peaked at #9 in the UK and #12 in the US.
  • German-Russian DJ and producer Zedd created a remix of Acraze's version by mashing it up with the theme song of Netflix's hit series Squid Game.
  • The genesis of Acraze's house reworking occurred in bed one morning. While watching Instagram stories, the Florida DJ saw a clip in which a friend flaunted her new car with "Do It To It" playing as a backing track. "I was like, 'Wait, this could be sick!'" he recalled to Billboard.

    Acraze switched on his computer and within an hour had produced a rough house edit of Cherish's song with added drums and pitched-down vocals. After he debuted his version of "Do It To It" at a 2021 New Year's Eve show, it immediately garnered interest from other DJs.

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