This introspective tune appears to be a love song where Gambino is assuring his girl that he's going to be in her life till the year 3005. However, the actor turned-rap buzzmaker told Fuse TV that many fans are misinterpreting the lyrics.
"Everybody's like, 'It's a love song,'" Gambino said. "It's kind of an existential thing. I'm just really scared of being alone. When I was little, there was a big dog down the street. I was really scared of it. But when I was with my sister, when I knew I had to protect her, I wasn't afraid of the dog as much because somebody was there. I had a purpose... I kind of feel lost. I kind of lost that, I feel."
Gambino wrote the tune early in the morning. "All the good songs where I'm like, 'How did I even come up with that?' were probably remnants from dreams," he explained. "I feel like when you first wake up, you're still close to who you really are."
The song was released as the lead single from Because The Internet. The album revolves around a central Hip-Hop figure inspired by Rick Ross, who Gambino believes has shown the next generation how to attain great luxury via a career in rap. Except the next generation of internet rappers have too much opportunity. "People think the internet allows you to do the stuff, but no-one's doing anything," he told NME. "We have so much that we're paralyzed by it. That's what this album is about."
Gambino explained that the album's title was inspired by the singer Beck, with whom he has a long-standing relationship. He told Time magazine, "I was working with Beck, and he asked me a question about whether rappers talk to each other and I started off the answer by saying, 'I don't like starting answers with this, but because the Internet…' and he said, 'You should name your album that.'"
Gambino continued, "It started as a joke and the more we talked about it the more it was like, it actually makes sense. It's weird to me that there's not a similar title [out there already], because the Internet is everything. These words will end up on the Internet, somewhere, somehow. Everything we do is put into information online so I thought it was appropriate for the times."
The song's music video was directed by USC film school graduate Hiro Murai (David Guetta, Earl Sweatshirt, The Shins). The Japanese-American director told Billboard magazine that he normally pushes the artists he's working with to "go a little weirder." However, in this instance it was Gambino who came to him with the concept for a fixed one-shot video of the rapper sitting on a Ferris wheel. Murai said that he loved the idea, as "most artists don't want to do something so minimalistic."
Murai continued: "We rented out a family-owned Ferris wheel in Newport that he, the extras, and the teddy bear - whose leg we had to cut off so it fit in the seat - were on for about six to seven hours."