The video for this song was a grand production shot at Mono Lake in Bodie National Park, which is near the Nevada border in California. This was a time when record labels would shell out big bucks to create videos in exotic locales, complete with a helicopter to capture the action. This one created a lasting image, with Tom Keifer playing a grand piano on the beach, quite a logistical challenge when shooting in a national park where the landscape cannot be disturbed.
Nick Morris, a British film-maker who did most of the early videos for Cinderella, Europe, and Warrant, was the director. He was given 10 days and a big budget to shoot two Cinderella videos: "Don't Know What You Got" and "Gypsy Road
." Using a photo book, he discovered Mono Lake, which had the added benefit of a ghost town nearby. After doing "Gypsy Road" in Mexico, they decamped to Bodie. In our interview with Morris
, he told this anecdote about the shoot:
"The helicopter pilot was an ex-Vietnam guy, and one of those guys who is just a bit odd. He didn't charge it properly or something, so the second morning we were about to shoot there, it wouldn't start. So the truck driver gave the helicopter a jump start off the terminals of his truck. That was quite surreal watching the rotors go round about an inch above the truck.
We had a lot of people who were just there to carry stuff because we weren't allowed to drag anything down to the water's edge, so we basically had to assemble in the car park and then walk it back and forth. But we were getting some really good stuff and the band were really up for anything. They were standing around for hours sometimes waiting for the sun to come down, and then suddenly I'd be screaming at them: 'Keep playing the song!'"