This track features New York rapper Cam'ron and Pharrell Williams of the Neptunes also sings on the chorus. Pusha T of Clipse told MTV News how the song came together: "The whole idea for the whole record came about because at the time the Clipse were real heavy on the blogs. Cam's comeback was real heavy. We were both about to drop albums. We're like, 'Yo, we need to make one of them New York records - real lyrical, like, a fan record.' We both have two really strong cult followings. From that conversation, Pharrell went into the studio and start playing with the drums and [came up with] 'Popular Demand.' Once the title came up, it was over. Pharrell got in full Cam mode." Pusha added that the brothers were determined to get a Cameron verse on the record: "We started reaching out to Duke [DaGod, Cam's A&R], just making sure it happened," Pusha recalled. "He came through and he did it. I think everybody is gonna take to this record. Everybody!"