The title track of Common's tenth studio album, the name and concept of the record was inspired by the violence and high crime rate in Common's hometown of Chicago. "I was having a discussion with (producer) No I.D. and we were talking about what was going on [in Chicago]," he explained to The Boombox
. "This ain't the first time that violence is happening in Chicago. It's happening in cities all over America."
"I felt the attention needs to be brought to it because we pay so much attention to what's going on overseas, but there are young people dying and innocent people dying [in the U.S.]," he continued. "It was something that needed to be brought up and a discussion needs to be started."