Jeff Lynne produced this track, adding the distinctive electronic sound he developed in Electric Light Orchestra. Edmunds produced his own material up to this point, but reached out to Lynne for help with the Information
album. Lynne also produced the other single from the album, "Slipping Away."
This sound was at odds with Edmunds' previous work, and many of his fans were taken aback by his techno turn. "I got a lot of stick," he said in his Songfacts interview
. "Once they heard a synthesizer, it was like, 'Oh, Dave, what have you done? You've sold out!'"