Aron "Deuce" Erlichman is a Los Angeles-based musician who first came to the public's attention as the lead singer, songwriter and producer of Hollywood Undead's 2008 debut album, Swan Songs. Deuce left the band in early 2010 due to musical differences and this is a single from his debut solo album, Nine Lives.
Deuce told Gibson.com about the inspiration behind this song: "I was just going through a weird time, and I was really down. Then I said, 'I don't care how bad my life is, I'm just going to accept it and use it to my advantage,' and that's the inspiration I used to write the song."
The song started snowballing in digital sales even before the single was sent to radio. Deuce told Gibson.com why he thinks fans can relate to it. "I just think it shows my own struggles and coming out of them," he said, "because I used that song to come out of my own struggles. The pain and the suffering that I went through when I was writing that song, I feel like fans connect with that. Whatever it is they're suffering from, that song brings them out of it. That's what it is about that song. It makes people feel good."