New Dior
by DigDat (featuring D-Block Europe)

Album: Ei8ht Mile (2019)
Charted: 16

Songfacts®:

  • Here, DigDat hooks up with his fellow South Londoners, D-Block Europe's Young Adz and Dirtbike LB. Young Adz kicks off the dark banger with a braggadocios hook, before DigDat and DirtBike LB swing in with some direct bars about their street life and haters.
  • The song title is a reference to the French luxury goods company Dior. It comes from the hook, where Young Adz brags:

    Took her Dior, bought the store, she on me

    Young Adz is riding high with the success of his music. He can splash out on his girl, buying her Dior high-end fashion, jewelry and fragrance.
  • The beat comes courtesy of RXR Music. The West London producers are frequent D-Block Europe collaborators, including their tracks "This Love" and "Home Alone."
  • The Suave-directed video compliments the luxury vibe of the track's title. We see the three artists delivering their verses decked out in designer gear and weighty jewellery.

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