The song is a hard-core braggadocio track which finds Digga spitting bars about his lifestyle on the London streets, which involves guns, drugs and plenty of sex. The punch line is based on the rapper preparing cocaine for sale:
You know the coke ain't diet
Whip it, set it, flick it, chef it
Cop it, chop it, press it
Cop it, lock it, sell it
The single's cover art shows a can of Coca-Cola in a Pyrex measuring jug filled with water, which is a metaphor for cooking cocaine.