"YOLO," shorthand for "You Only Live Once," was a trending acronym in 2012 and by the end of the year it was popping up everywhere on T-shirts and other merchandise. Drake decided that he was entitled to a cut of retailers profiting from the term as it was he who cemented its place in cultural conversation when he referenced the term in this song. On Christmas Eve 2012 he called out a couple of retailers on Instagram for using YOLO:
"Walgreens...you gotta either chill or cut the check."
"Macy's...same goes for you."
Drake, of course, didn't originate the phrase. Its earliest known use was when Adam Mesh launched the 'You Only Live Once' (YOLO) clothing line during the third season of the NBC reality show The Average Joe
on March 20, 2004. The following year, The Strokes launched "Operation YOLO" (You Only Live Once)," in which they invited their fans to call their local radio stations and request their single, "You Only Live Once
'YOLO' was officially accepted as a word in 2014 when it was included for the first time in that year's online edition of the Oxford Dictionary