"The Blessing" immediately became popular on YouTube, so Elevation released the live audio recording to other platforms. It peaked at #4 on Billboard's Digital Song Sales chart, the highest-charting faith-based single on that tally since Jordan Smith's rendition of "Great Is Thy Faithfulness
" peaked at #3 in December 2015. Brown attributed the tune's commercial success to the COVID-19 outbreak.
"We weren't intentionally trying to write a song that centered around a priestly blessing that's found in the Old Testament," he told Billboard
. "Within two weeks, this pandemic was a reality here, and so, to be honest, it's kind of hard for me to not think about how God just lined that song's timing up for exactly when it needed to be heard. The whole message of the song is to flood people with encouragement."