Church said that he and producer Jay Joyce set out to challenge themselves on The Outsiders
. "We made a conscious effort when we started this album," he said. "We were at a point in our career where, I understand that we had two choices. I could have continued to do 'Drink In My Hand
' . . . I know how to do those things. I know how to continue the career that way. I think we made a conscious effort to challenge ourselves artistically, and do something that was artistic. That's what we did. That's what we chose on this album. We made it that way."