The song was produced by Nero. Dan Stephens from the English dubstep duo told Digital Spy
about the writing of the tune for Example: "He came down to the studio and we played him a load of stuff that is similar to what we have on our record, which was quite dark and techy, but I don't think it was quite commercial enough! In the end we just wrote a big commercial dancefloor track for him, which is what we probably thought he was looking for. It worked out really well in the end because it's definitely not a Nero track or something we'd put out, but it works really well for him."