Flo Rida explained to Billboard magazine that this song, "talks about different things I've been through, from growing up in the ghetto and being around people who sell drugs to keeping my eyes on the prize, believing in God and being obedient."
The album title is an acronym for "Route Of Overcoming The Struggle." Flo Rida explained to ShockHound: "I wanted to go back to my roots and show people where I come from, what I stand for, how I got success and what I do to sustain it. At the same time, I was just as inspired by the chance I recently had to go to Africa for the MTV Awards in Abuja, Nigeria. I received an award, and I opened and closed the show. Prior to that, I was thinking about the different struggles that those people go through. I also have my own struggles, and I wanted those to come across on this album."
Much of the album was recorded in a hotel bedroom. Flo Rida explained to The Sun March 11, 2009: "During the making of the album we were so busy and a lot of it needed to be done on the road in the hotel. We'd set up a studio in the bedroom and do some recording in the bathroom. We had to pad it with towels to get acoustics right. We had to be careful with the water as we didn't want any electrical problems!"