For King & Country wrote about the penning of the tune on Genius
"It's a song that we have been trying to write in a roundabout way for years and years and years, and it's just never come. But then, in the last 3 or 4 months, out comes this song! 'Priceless!'
Our challenge was, as men, how to write a song with the word 'Priceless' and still have it feel masculine, you know. It was a super hard thing to achieve, because you don't want it to come off soft, you want it to come off strong, and we worked super hard trying to make it feel like it had some weight to it."