Vincent James Turner is a British electro pop musician who records under the name of Frankmusik. The name "Frank" is derived from the surname of his grandfather, whose name he took in tribute. The lead single from his sophomore album was written by Frankmusik, and produced by Frank and Martin Kierszenbaum. The song features American electro-hop quartet, Far East Movement.
The song's music video was shot the weekend of March 22–24, 2011. Frankmusik told PopEater about the clip: "'The Do It in the AM' video was a treat to do. In three days we hit a pool party, a desert, a shady motel, a motorbike convention and Hollywood hills just to name a few! The concept is 'what the hell happened the night before?' [and] a series of events seemingly related and unrelated hold the whole video together.Far East Movement tag along and act as my wingmen on this frenzied night.
My favorite moment in the video had to be the go-karting. Far East Movement and I got our crash helmets on and it was like Mario Kart out there. People spinning out - all round it was so much fun. The final shot of the shoot involved us chasing the sunset up the Pacific Coastal Highway. And we got there just in time! And it was beautiful."
"It's the End of the World As We Know It (And I Feel Fine)" was inspired by a dream where Michael Stipe conjured up images of people with the initials L.B.: Lester Bangs, Leonid Breshnev, Lenny Bruce and Leonard Bernstein.