Do It in the AM

Album: Do It in the AM (2011)
  • Vincent James Turner is a British electro pop musician who records under the name of Frankmusik. The name "Frank" is derived from the surname of his grandfather, whose name he took in tribute. The lead single from his sophomore album was written by Frankmusik, and produced by Frank and Martin Kierszenbaum. The song features American electro-hop quartet, Far East Movement.
  • The song's music video was shot the weekend of March 22–24, 2011. Frankmusik told PopEater about the clip: "'The Do It in the AM' video was a treat to do. In three days we hit a pool party, a desert, a shady motel, a motorbike convention and Hollywood hills just to name a few! The concept is 'what the hell happened the night before?' [and] a series of events seemingly related and unrelated hold the whole video together. Far East Movement tag along and act as my wingmen on this frenzied night.

    My favorite moment in the video had to be the go-karting. Far East Movement and I got our crash helmets on and it was like Mario Kart out there. People spinning out - all round it was so much fun. The final shot of the shoot involved us chasing the sunset up the Pacific Coastal Highway. And we got there just in time! And it was beautiful."

Comments

Be the first to comment...

Billy Gould of Faith No MoreSongwriter Interviews

Faith No More's bassist, Billy Gould, chats to us about his two new experimental projects, The Talking Book and House of Hayduk, and also shares some stories from the FNM days.

How "A Rolling Stone Gathers No Moss" Became Rock's Top ProverbSong Writing

How a country weeper and a blues number made "rolling stone" the most popular phrase in rock.

Edwin McCainSongwriter Interviews

"I'll Be" was what Edwin called his "Hail Mary" song. He says it proves "intention of the songwriter is 180 degrees from potential interpretation by an audience."

Matthew Wilder - "Break My Stride"They're Playing My Song

Wilder's hit "Break My Stride" had an unlikely inspiration: a famous record mogul who rejected it.

Concert DisastersFact or Fiction

Ozzy biting a dove? Alice Cooper causing mayhem with a chicken? Creed so bad they were sued? See if you can spot the real concert mishaps.

Kim Thayil of SoundgardenSongwriter Interviews

Their frontman (Chris Cornell) started out as their drummer, so Soundgarden takes a linear approach when it comes to songwriting. Kim explains how they do it.