This DJ Mustard-produced song finds Montana rhyming about not getting affected by the hate he gets for his relationship with reality star Khloé Kardashian. The rapper tells the haters that the pair are just getting started, and it's not another flash in the pan celebrity romance. Montana also takes a shot at his girlfriend's ex Lamar Odom when he raps, "Shorty fell in love with a hustler. Man I took her from a buster."
Khloé Kardashian also features on the single artwork with French Montana.
Khloé Kardashian takes a starring role in the song's music video together with her boyfriend French Montana, as they play a pair of masked psychopaths wreaking havoc on a town. The clip was directed by Eif Rivera and filmed in Paterson, New Jersey in early July 2014.
Also featuring is video model Sandy Raquel, who bears a strong resemblance to Khloé's sister Kim and public relations guru and magazine publisher Savannah Britt who takes on the role of her good friend Malika Haqq. According to The Daily Mail, Khloé was adamant that only two other women star in the clip alongside her and that one must look like either of her two sisters while the other should resemble Malika Haqq. "A bunch of video models showed up to be in the video, but Khloe wasn't having it," said the newspaper's source. "She kept insisting to the director that one girl resemble her sister Kim or Kourtney, and one must resemble her best friend, Malika."
"She got nearly perfect matches of [the] girls. This girl looked exactly like Malika and the other looked exactly like Kim."
The Isley Brother's song, "Contagious," peaked at #19 on the Billboard Hot 100. This meant that the band of brothers became the first group to score a Top 50 hit in six consecutive decades on the chart.