When this song was released, it was TV screens that were drawing people in, replacing real-life friendships for virtual ones. Years later, it was smartphones and social media that became barriers to meaningful face-to-face contact. In a 2017 Songfacts interview with Mike Rutherford
, he said, "I have a slight problem with it and a complaint is that at the moment no one lives in the now. They're all somewhere else on their screen talking to someone else, doing something else. There's a big lack of just being where you are, enjoying the moment, blue sky, people you're talking to.
The screen means they're somewhere else, they're mentally not near, and that's a shame I think. I see families round the table who are on the phone, on the screen. I never allow that in my household. My kids are big now, but the danger is that everyone is somewhere else mentally."