The glam-Western-themed video was directed by Squared Division who also were responsible for choreographing Britney Spears' Las Vegas residency. Brown explained the reason for the clip's cowboy theme to BreathHeavy.com
. "There's a couple of reasons. I think in the song, there's a lot of metaphors that relate to the Western [theme], the bangs, and the gun, talking about rifles, it's a very tough song. It's a song about not allowing people to walk all over you and demanding some sort of respect. Demanding respect you deserve. So with the Western… if you're into Westerns at all, you'll find that people are always killing people! You could be wrong – that's it you're gone."
"There's some bit of comedy to that as well, which I find hilarious – it's just so easy-going. With the Western, I just imagined it being out in the desert, being dressed as a cowgirl and it felt right for the song. I'm loving a lot of the Western cowgirl-type influence in fashion (laughs). There's a lot of flares, hats, I'm really loving that fashion. I'm pretty lucky to have both of those things together to do it for the song."