The video for this celebration of individuality tells a story in reverse of Hurts singer Theo Hutchcraft being chased and assaulted by three men for being dressed as a woman in a nightclub. The clip, written and co-directed by Hutchcraft, himself is a call for unity during a time when society has rarely been more divided.
"While writing it and making the video, it's became a personal reflection of that," Hutchcraft told NME. "It just feels like we're living in increasingly more conservative and oppressive times – and that's not the world I want to live in. A lot of people feel the same, and I think it's important with music to give people – I've always believed that music is a good way to provide an escape, I don't feel it should be too tied to a popular narrative."
"Not only do we feel like outsiders at times, but since we started we've just been like the black sheep at awards shows or wherever we go," the Hurts singer continued. "The fans we meet, the people we encounter, the people we're friends – they are always those kind of people. You can see that in them when you meet them – but they're perhaps a little shy or a little afraid to be themselves. I just think it's important that it's celebrated. Those are the people that change the world, those are the people that are important. So it's just a matter of believing, you know?"