Brown explained to Clash Magazine that he originally recorded this for a Japanese compilation album that he did in 2008, which "a friend of mine helped put together and it was all electronic and... it worked a bit but I wanted to do it with like live drums and live players. So I re-did it."
Brown told Clash Magazine about the song's lyrical content: "It's the basic sentiment that we're all unique, I wanted to express that like, I don't know just cause I'm some kind of pop star doesn't mean I'm not the same as my mate whose a scaffolder, y'know what I mean? We both have to take the rough with the smooth you know. Everything's out of our power and out of our control, we have to keep a smile on our face, when it rains every day. No matter what position you are in life, we're basically all the same, we all require the same things, we all dream the same dreams probably."
"Crank That (Soulja Boy)" was the most successful digital track of 2007 in the US with 2,909,000 downloads. On January 6, 2008 it became the first song ever to sell 3 million digital copies in the States.