Speaking with Noisecreep
, Impending Doom lead singer Brook Reeves explained the concept behind the song's music promo. "This video is a representation of the filthiness of sin that ultimately leads to hell and that is doesn't matter if someone calls themselves a Christian with their mouth if they are not producing fruit in their lives," he said."There are a lot of Christians out there who are fakes and will try and deceive you for power, money, or other lusts of the flesh especially in these last days. So it's up to genuine, real, and courageous Christians to stand up and speak truth and not compromise."