During this mellow track, J. Cole reflects on his rags-to-riches story, from his early days in Fayetteville when he could only afford a budget Honda, to now as he sits on the rap throne driving a Rolls Royce Wraith.
The song title does not appear in the lyrics. It references the gender-neutral name of "Amari," which originally meant in Hebrew "eternal" or "immortal."
Cole's frequent collaborator T-Minus and superstar producer Timbaland supplied the beat. It's the first time Timbaland has collaborated with Cole.
Raleigh rapper Mez directed the video, which sees Cole revisit his student years at St. John's University in New York City. Mex also filmed the clip for Cole's 2019 single "Middle Child."