This song finds Cole tackling his guilt over his love for expensive jewelry. He raps about how the Jesus Chain is a symbolic representation of the materialistic perspective most rappers have and his shame that he doesn't stop buying them himself. "Money short so this jewelry is like a weave. Meant to deceive," he spits.
Cole supplied his own beats for most of the Born Sinner cuts. His crony Ibrahim "IB" Hamad told Vibe magazine that this track is a demonstration of how the Carolina rapper has improved in his ability to come back to a song and add or take away things when needed. He explained: "This song was around since the Club Paradise tour and we all knew we wanted that story to be told on the album, but it wasn't until he added production and the second half of the song that it felt like this absolutely had to be on the album. To me, it went from a song on the fence to one of my favorite moments on the album. I don't think Cole the producer could have done that a year or two ago."
The song samples Cleveland Rhythm and Blues band, Sly, Slick & Wicked's, 1973 track, "Sho' Nuff."
Who writes a song about a name they found in a phone book? That's just one of the everyday things these guys find to sing about. Anything in their field of vision or general scope of knowledge is fair game. If you cross paths with them, so are you.