Bay released "Chew On My Heart" as the lead single from his third album. The English singer's previous material tended to be rooted in a sort of communal sadness; "Hold Back The River
," for instance, is about missing friends and family, and "Let It Go
" concerns leaving the people who mean the most. However, this celebration of a relationship is much more positive and personal in style and marks a change of emphasis.
Bay explained to NME
he wanted the record to be a tribute to his journey with Lucy. "When I started writing this album, I went back to my usual well of sadness and heartbreaks... it wasn't that it was dry or that it was an empty well or anything - I just couldn't get inspired there this time," he said. "I discovered that what I wanted to say was more of a celebration of a long journey I've been on - and that I'm still on - with somebody and that's something I want to sort of shout about in these next group of songs."