This was produced by the Neptunes. Speaking on Jay's Life + Times
blog, Pharrell Williams explained how he wanted to give Jay an "emotional" record in the same vein as his two "Dead Presidents
" cuts. "With 'Allure,' I just wanted to hear him rhyme over something emotional, because he killed 'Dead Presidents'… one and two," he said. "He's crazy with a crazy sick night club record, but when he goes emotional, it's unbelievable. It's like he connects with a couple past lives."