Proud
by JLS

Album: Single Release Only (2012)
Charted: 6

Songfacts®:

  • JLS recorded this song as the official single for the BBC's 2012 Sport Relief appeal, a charity which encourages the British people to raise money by getting active. Speaking of their effort, the quartet said: "We are so excited to be a part of Sport Relief this year. To have the official single is an absolute honour for us and we really hope that the song raises an amazing sum of money for such a fantastic cause!" The song was released on March 18, 2012.
  • The JLS boys penned the song with Daniel Davidsen, Jason Gill, Cutfather and Ali Tennant. Said JLS's Oritise to Digital Spy: "Knowing that we were going to be a part of Sport Relief gave us a lot of inspiration in the studio - we had a topic in hand. This isn't a love song or love experience, this is about bringing people together and creating a simple message. It's a great time generally to be proud in Britain in 2012."
  • Danish producer Cutfather is the best known of the other songwriters having produced or remixed music for many leading artists including Christina Aguilera, The Saturdays, The Wanted and Pixie Lott. He previously teamed up with Davidsen, Gill and Tennant plus JLS to pen two tracks for Jukebox - "Go Harder" and "Take You Down."

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