The JLS boys penned the song with Daniel Davidsen, Jason Gill, Cutfather and Ali Tennant. Said JLS's Oritise to Digital Spy
: "Knowing that we were going to be a part of Sport Relief gave us a lot of inspiration in the studio - we had a topic in hand. This isn't a love song or love experience, this is about bringing people together and creating a simple message. It's a great time generally to be proud in Britain in 2012."