This lascivious rocker was the first hit for John Parr, who spent over a decade toiling in clubs before landing a record deal with Atlantic, which released his self-titled debut album in 1984. Parr is English, but his success came mostly in America, where Atlantic focused their marketing efforts. His photogenic look was part of a marketing strategy that had him recording racy songs accompanied by risqué videos. Parr wrote and recorded this song with that directive. In his Songfacts interview
, he explained: "Ahmet Ertegun signed me to Atlantic. He was a great mentor and although he recognized I was quite diverse as an artiste, he saw me as a rocker. 'Sex sells' he would say, hence 'Naughty Naughty.'"