Just Jack explained this song to Digital Spy
: "It's basically trying to say that we're all roughly on the same level and it's good not to forget that too much. It's also about how confusing modern life and the media is. Whenever someone tells you something, there's always someone else telling you the exact opposite. Statistics are always rigged to veer the way the person making them wants them to veer. It's also about trying to have hope and positivity in the face of all the s--t things that go on in the world."