The song featured as the soundtrack to an Adidas advertising campaign spearheaded by French director Romain Gavras (M.I.A.'s "Born Free
" video), with whom Justice has worked in the past. The ad featured various sports stars, including soccer player David Beckham and Derrick Rose of the Chicago Bulls. B.o.B and Katy Perry, who have appeared in past Adidas commercials, also made brief cameos.