Katy Perry shot the video over three days in January 2017 at Six Flags Magic Mountain in Valencia, California. The theme park hosts a world record 19 roller coasters and is often called "the thrill capital of the world".
The visual was directed by Matthew Cullen (Jay-Z, Beck), who also helmed the Perry's clips for "California Gurls
" and "Dark Horse
The candy-colored video is set in a fictional theme park called 'Oblivia', in which patrons queue hours on end to get flung through the air in the name of fun. It continues the single's theme of calling out sections of society who prefer to live in a bubble rather than waking up to the issues that really matter.