In the song's music video, which was directed by Roman White, Pickler sheds authentic tears without the help of onions or any other film-industry aids. The singer explained that she used her grief over a departed family member to get the emotion she needed for the camera. "The director, he told me, 'I want to get a shot of you cryin','" Pickler recalled. "I'm like, 'Okay, I've never done this before.' He gave me a few minutes to kind of take myself to a place that would make me cry. So I just… started thinking about my grandmother. My grandma raised me, and she passed away when I was 15, and so I still have a hard time. I struggle every day with accepting the fact that she's not here anymore. Then I got to thinkin' about how difficult it is for me that she's not here with me at this particular moment, on this video shoot. I just kind of took myself to that place, and it just came pourin' out."