This track features contributions from Cudi's friend and frequent collaborator King Chip and Harlem MC A$AP Rocky. Cudi made the decision to go with a minimal hook and let Rocky dominate the track. "I felt like that was a perfect beat for A$AP to get on there and speak some truths and talk to the younger generation, because he's in a place where a lot of kids are up to him and Kendrick," the Indicud MC told MTV News. "I just wanted to hear him say something a little bit more thoughtful, and he did that - he showed up. I was blown away by his craftsmanship, his professionalism and his overall mojo."
Arizona DJ Guy Zapoleon played UB40's "Red Red Wine" four years after it was released as part of a feature on songs that should have been hits. Listeners started requesting the tune and within weeks it was topping the Hot 100.