This is the first official single from American rapper Kid Cudi's second album, Man On The Moon II: The Legend of Mr. Rager. The song was debuted on a Cleveland radio station June 30, 2010 and was officially released to Rhythm/Crossover radio on August 17, 2010.
The tune features guest vocals from Cudi's GOOD Music record label boss, Kanye West.
The tongue-in-cheek performance video was directed by Jason Goldwatch and features Cudi channeling guitar hero Jimi Hendrix and performing with a band comprising American actors Christopher Mintz-Plasse and Clark Duke. Kanye West, who is attired in outlandish late '60s rock star gear, later drops his verse.
Producer Jim Jonsin told Rap-Up.com about this rap/rock hybrid: "We did one song together, which is kind of rock-influenced," said the super-producer. "It was something I wanted to do with him and just see where he would go."