Kid Rock enlisted Pistol Annies' Angaleena Presley to appear alongside T.I. and himself in the song's music video, which spotlights the social stigma of recession. Film director Mark Pellington
(The Mothman Prophecies
, Arlington Road
) helmed the black-and-white clip in Detroit in front of an abandoned building. The locals who appear as extras in the video were asked what they cared about most, and their answers were painted on the side of the building.