This song finds Rock exploring how despite his fame, he still experiences loneliness. "I just pictured myself having an honest conversation in the mirror ... you know, Bob Richie talking to Kid Rock. But it's not, you know, 'Oh, I'm so successful and I feel alone," he told MTV News.
Long-term studio cohort and co-engineer Al Sutton told Detroit Free Press: "There was a specific vibe on this, and we spent a lot of time to get the right take. The next day (Kid Rock) comes and decides to take the drums out of the first half. It was kind of funny - we'd spent so much time on it. But his instinct was right on."