Former Fifth Harmony singer Lauren Jauregui's second solo single finds her challenging someone to tempt her away from her current lover:
You gon' have to come stronger than this liquor Wanna take me home, better be more convincing It'll take more than that to get to me More than that to get your way
The sultry empowerment jam was inspired by the Greek goddess of love and beauty. Jauregui explained on Instagram: "Aphrodite has been my goddess of inspiration for this round. She's very sensual. She's about love. She's about connection with pleasure and self…and that was really important to me."
The alluring R&B trap-pop banger was produced by:
Charlie Handsome, who has also worked with Lauren Jauregui's Fifth Harmony colleague Normani ("Love Lies").
Canadian producer Murda Beatz, who is a frequent collaborator of both Migos ("MotorSport") and Drake ("Nice For What").
Lauren Jauregui explained the inspiration behind what the sassy number during an interview with Radio.com.
"It's just a cheeky little song about being at a club with your boyfriend," she said. "And then there's somebody who's trying to catch your attention, but you're like, halt!"
Jauregui added that she wrote the song before she began her relationship with Ty Dolla $ign.
The three-minute long NFSW video was directed by Lauren Dunn in Los Angeles. It follows Jauregui and a group of friends as they drive to "Olympus," an all-female Greek-mythology-themed strip club. The singer plays a modern version of Aphrodite.
Jauregui handled the creative direction herself, setting out to evoke a sensual mood and ethereal look. "This video is Aphrodite's visit to Earth," Jauregui explained to Vogue. "She finds herself in a unique club surrounded by the earthly embodiments of the divine feminine. They all are completely entranced by the strength and sensuality of the four earth goddesses before them."
Jauregui explained to the BBC that she wanted the video to be an empowering celebration of womanhood. "It's about taking that kind of rap video imagery and empowering the women who do this work," she said. "They're stripping, but each woman's spirit is captured in a way that's revering her strength and her sensuality."