told MTV News that he hopes to promote healthier relationships in hip-hop with this track. "When you see Jay Z and Beyoncé, [you think], okay, marriage is cool now. They set a trend and I think that's healthy," he explained. "It's just continuing with that trend of — what if we're monogamous? What if we're consistent in our relationships? What if we tell the truth? What if we don't lie? What if we don't cheat? What if we love somebody and we're not afraid to say it in a hip-hop song? You've gotta continue to set trends and be different."