This song is historically significant for two reasons:
1) It was Limp Bizkit's first single.
2) They paid to get it on the air.
Primed by Korn, the band came on the scene when the fusion of rap and hip-hop was building momentum. "Counterfeit" didn't have any chart impact, but the Three Dollar Bill Y'all
album would go on to sell over 2 million copies, with the band's cover of George Michael's "Faith
" being their breakthrough single.
Since the band was unknown, radio stations had no interest in playing "Counterfeit." To get it heard, their record company paid KUFO, a radio station in Portland, Oregon, $5000 to play it 50 times. The deal was legal because the station ran a disclaimer before the song saying that it was paid for by Flip/Interscope Records. The airplay on KUFO helped launch the career of Limp Bizkit, whose second album, Significant Other
, sold over 7 million copies.