The second single from Food & Liquor 2: The Great American Rap Album finds Fiasco pondering the social impact of rappers referring to women as "bitches" in Hip-Hop songs. He highlights in particular the negative effects it has in shaping the mindsets of youngsters.
The Gil Green directed video's clip picks up on the song's message about the misuse of the word "bitch" as well as poking fun at various other rap clichés. "I just wanted to have a conversation, just put it out in the world and then see what happens," Fiasco told MTV News. "I think it's something that's very subtle, the idea of it, the 'bad bitch' its very subtle, but it definitely has some destructive elements to it, especially when you look at who it's been marketed towards, and that's why we put the children in the video."
"Being in this era of poppin' bottles and sexuality taking over hip-hop, it's refreshing to get a record like Lupe's who's actually trying to say something," Green told the Miami New Times.