Songfacts®:

• This is a semi-autobiographical account of Fiasco's rise to fame and the insecurities that linger behind modern celebrity culture. It is described on Fiasco's website as a "comment on his own rise to fame, an issue that clearly causes discomfort."
• This became the highest charting single by the Chicago rapper under his own name in both the US and UK. He'd previously peaked at #79 in the US and #27 in the UK in 2006 with "Kick, Push" and #25 in the UK with "Daydreamin" the same year. Fiasco's only other appearance in the singles charts prior to this song had been as the guest star on Kanye West's "Touch The Sky," a #42 hit in the US and #6 in the UK, again in 2006.
• This features American singer-songwriter Matthew Santos singing the chorus. Santos also appeared on the track "American Terrorist" from Fiasco's first album and guested on 3 other tracks on Lupe Fiasco's The Cool.
• The video was directed by Hype Williams, a top director for R&B and rap promos. Among the many other videos Williams has directed have been "Check On It" by Beyoncé, which won best R&B Video at the 2006 MTV Video Music Awards, the $2.4 million budgeted "What's It Gonna Be" by Busta Rhymes featuring Janet Jackson and Kanye West's "Stronger," which was shot in Japan over 9 days.
• The black leather jacket Fiasco wears in the video was created by Los Angeles based designer Dr. Romanelli specifically for the promo.
• The Sun newspaper January 18, 2008 asked Fiasco about the message behind this song. Fiasco replied: "It's an acknowledgment of talent and everything that comes with fame. I'm not big into the whole celebrity thing but I can understand how it's easy to fall into it. It's autobiographical."
• I Like Music asked Fiasco where he wrote his music. The Chicago rapper replied: "Wherever it is, the music has to be around me. I have to be kind of buried in the music. I have to have my headphones on so I can't hear anything else, or in the studio it has to be loud. Like in my car, I have to hear nothing but the music. Normally it's the places where I feel most comfortable about writing something. I find that certain environments help determine what kind of music I will write. For example, if I want to write something that's super-lyrical I'll go in my car."