The title track of Marina and the Diamonds third album, this was unveiled by Marina Diamandis on Twitter complete with an image and the caption "LA DOLCE VITA," referencing a lyric from the song. Its premiere on October 10, 2014 coincided with Diamandis' 29th birthday.
The song is full of tongue-in-cheek, fruit-as-sex metaphors as Diamindis sings of what she has to offer to a guy. We hear that she is "plump and ripe" and "waiting to be picked."
The song's danceable production was provided by David Kosten (Bat for Lashes, Everything Everything) and finds Marina and the Diamonds returning to her quirky electro-pop roots.
Hinting at the frolicsome nature of this song, the title is deliberately misspelled "froot," as in the breakfast cereal Froot Loops. The artwork for the single is a play on the Froot Loops logo. Marina explained to The Guardian she spelt it that way as she "just liked the way it looked." The singer added: "I didn't want it to be the traditional spelling because I thought it looked too serious. I like merging the natural with the synthetic."
The video was directed by Chino Moya, whose other credits include "Digital Witness
" for St. Vincent and "Listen To Your Love" by Mona.
Diamandis found this to be a difficult song to write. She explained to American Songwriter magazine the reason was, "because it was so long and the structure was so unorthodox."
The Cure drummer Jason Cooper plays on this song and the rest of the album. Marina told The Guardian: "When I first started recording it I was doing it the electronic way but all of the drums sounded s--t, so I got in a real drummer."
"Basically, for a long time I've been trying to translate how I am on stage on to a record and before, because of working with co-writers and stuff, people just wanted to do it electronically. But this was all written by me and me alone."