Within a short period of time, Marlon Roudette was forced to split up his band, Mattafix, after they lost their record deal then broke up with his fiancée. He explained to The Sun that this reggae- influenced track, "is about people going through the same pain I went through. It's about heartache but togetherness. I had a guy come up to me and say, 'I've joined the brotherhood' as his girlfriend had just left. I thought that was powerful."
The song was released On July 17, 2011 for free download as a promotional single from Matter Fixed.
It was co-written and produced by Robbie Williams' songwriting partner Guy Chambers.