Mavado spoke to MTV News regarding this celebration of overcoming adversity: "I sing about my whole life. I've been through so many things and I'm still here today, so I try to put message in my song within my life, because it's a reality." The Jamaican Dancehall artist added that people relate to this song because everyone experiences some kind of struggle. He explained: "I'm not the only one that's been through struggle. I know you must have been through some kind of struggle in your life. Everyone [has] struggled."
Dido helped shut down a Neo-Nazi Web site after learning it was using "White Flag" to promote its hateful messages. Owners of the site had misinterpreted the track as racist and thought they represented their white supremacy views.