This is the second single to be released from English alternative rock band Morning parade's self-titled debut solo album. Vocalist/guitarist Steve Sparrow explained the song's meaning to Spinner: "Life is a weird journey and one that I often find quite confusing. The only constant in the life that I've experienced is change and the song is about outgrowing yourself and your surroundings," he said. "We all spend our lives being a million different people at once and its easy to lose yourself along the way, it can also be very lonely yet every single one of us start and end our lives in the same way. I always thought it was crazy, all of these people alone but sharing the experience."
The song's music video was written and directed by Christian Bevilacqua with some input from the band. Sparrow explained to Spinner: "We wanted to show the confusion of the separate journeys being shared by strangers at different stages of their lives. The ending of the video was inspired by Bernard Rose's Immortal Beloved, a film about the life of Ludwig Von Beethoven - we wanted to end the video showing everyone meeting and ending their separate journey's together."
Arizona DJ Guy Zapoleon played UB40's "Red Red Wine" four years after it was released as part of a feature on songs that should have been hits. Listeners started requesting the tune and within weeks it was topping the Hot 100.