The music video for this song was directed by The Malloys ("Icky Thump
," "Don't Phunk With My Heart
"), and features a cameo by professional skateboarder Rob Dyrdek, who is the star of the MTV reality series Rob & Big
. Pharrell Williams of N.E.R.D had previously produced the official anthem of Dyrdek's skating crew, "Hoppin' Over Fences."
Williams explained to MTV News about how the daily headlines about the worldwide economic problems inspired the visuals for the clip. He explained: "We were talking about how the stock market crashed and how the world economy is so terrible, so the [directors] came up with this concept right around this same time."