The song's candy-colored music video was directed by Colin Tilley who also shot the clip for "I Am Your Leader
". The visual was filmed for two days; one for Cassie's shoot, the other for Minaj's. "The concept of the video was definitely a collaboration," explained Cassie to MTV News. I've known Colin Tilley for a really long time, but I hadn't got to work with him yet, so this was our first time. He really wants to hear the artists' input and wants to know what we want to do to make the video great. So he came to us with the treatment of us being in a Barbie world, and I wanted to put my little flavor on it, so I was like, 'What if I was Ken?' So Nicki loved the idea, and that's where that stemmed from."
The pink and white polka-dot room sequence gave Minaj and Cassie an opportunity to do their thing. "That pink room was a ball because it was two cameras," explained Cassie. "The both of us, we shot separately and together, and we just got to move around the whole room, so it gave us a lot of freedom, and I think it's really cute."
It was Tilley who came up with the final sequence where we see Minaj rapping in a beauty salon that's up in flames. "I believe Colin came up with that idea because there had to be some sort of ending to the story," Cassie explained. "[Nicki's] taking over, she's re-upping, she's re-loading, so that was just Colin's off-the-wall concept."