50 admitted that the main motivating factor in his decision to collaborate with Scherzinger was not a musical one. "I was really wanting to date her. Maybe I'll get a chance to do the video and be next to her and see what happens," he said.
50's dream came true, as the urban, industrial-set video features 50 and Nic rocking together. Paul Hunter, whose resume includes work with Jennifer Lopez, Eminem, Mariah Carey, Michael Jackson and Janet Jackson, directed the clip.