This song is about how the Internet and technology have affected society. Nonpoint frontman Elias Soriano said: "Over the past five years, I began to notice people, myself included, getting lost in a few of the simple things - life, art, passions," he explained. "Everything became a reality TV blog with pictures and comments, likes and dislikes, online bullies and online tough guys. And no one is talking anymore. Everything is texts, e-mails, replies and denies. They're all anchors. They all suck the life out of life. It creates zombies with unhinged appetites. It's a real zombie apocalypse and, motherf--ker, I'm grabbing a machete and a shotgun."