Murs told The Sun
that this song was inspired by his love for Justin Timberlake and Coldplay. "I really love Justin and also the Rihanna–Coldplay song 'Princess of China
,'" he said. "Obviously, we don't want to nick anyone's production, but I felt it was a really cool song.
I did 'Loud & Clear' in America, he added. "It was my first-ever American writing session, done in New York, so I am doubly proud of that."